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Brief Profile:
About Piraeus Bank
Piraeus Bank Group is one of the most dynamic and active financial
organizations in Greece today. Founded in 1916, Piraeus Bank went
through a period of state-ownership and management (1975-1991) before
it was privatised in December 1991. Since then, it has continuously
grown in size and activities.
Along with its organic growth, Piraeus Bank made a series of strategic
moves with the goal of establishing a strong presence in the domestic
market. Thus, in 1998, the Bank absorbed the activities of Chase
Manhattan in Greece, took over controlling interest in
Macedonia-Thrace Bank and acquired the specialized bank Credit
Lyonnais Hellas. At the beginning of 1999, the Bank acquired Xiosbank
and absorbed the activities of National Westminster Bank Plc in
Greece. In June 2000, the Bank unified its three commercial banks in
Greece (Piraeus Bank, Macedonia-Thrace Bank and Xiosbank), creating
one of the three largest private sector banks in Greece.
In early 2002, Piraeus Bank acquired the Hellenic Industrial
Development Bank (ETBAbank). ETBAbank was absorbed by Piraeus Bank in
December 2003. Also, at the beginning of 2002, a strategic alliance
agreement for the Greek market was signed between Piraeus Bank Group
and ING Group, focused in the field of banc assurance.
In early 2005, Piraeus Bank Group, implementing its strategy for
expansion in Southeastern Europe and Eastern Mediterranean markets,
acquired the Bulgarian Eurobank (renamed into Piraeus Bank Bulgaria),
strengthening its presence in Bulgaria, while the merger of Piraeus
Bank branches in Bulgaria with Eurobank was completed in March 2006.
Furthermore, in 2005, it entered into the Serbian market by acquiring
Atlas Bank (renamed into Piraeus Bank Beograd), and into Egyptian
market by acquiring Egyptian Commercial Bank (renamed into Piraeus
Bank Egypt). In 2008, Piraeus Bank Group entered the Ukrainian market
by acquiring 99.6% of the Share Capital of International Commerce
Bank, while also acquiring at the end of the year the branch network
of Arab Bank in Cyprus, as the first step of the Group's operations in
the island.
Today, Piraeus Bank leads a group of companies covering all financial
and banking activities in the Greek market (universal bank). Piraeus
Bank possesses particular know-how in the areas of retail banking,
small and medium-sized enterprises (SMEs), capital markets and
investment banking, leasing and financing of the shipping sector.
These services are offered through the Bank's nation-wide network and
also through the electronic banking network of Winbank. The latter was
launched in the beginning of 2000, as the first complete electronic
banking service in Greece, offering a full set of services through
four different channels of distribution (Internet, mobile phone, call
centre and ATMs). The excellent level of services of Winbank has
attracted a number of awards and distinctions, while Winbank has been
the only e-banking service in Greece certified with ISO 9001:2000.
Piraeus Bank Group has a growing international presence, focused in
Southeastern Europe and Eastern Mediterranean, but also in the
financial centers of London and New York. In particular, the Group is
present in the USA through Marathon Bank, based in New York with 14
branches, in London with a branch of Piraeus Bank, in Albania through
Tirana Bank with 38 branches, in Romania through Piraeus Bank Romania
with 90 branches, in Bulgaria with 73 branches of Piraeus Bank
Bulgaria, in Serbia with 39 branches of Piraeus Bank Beograd and in
Egypt with 40 branches of Piraeus Bank Egypt.
Moreover, the recently acquired bank in Ukraine operates 86 branches
and 47 points of sales.
Main strategic targets of Piraeus Bank Group are: further enhancing
market shares in Greece and abroad wherever it operates, improving
service quality and customer satisfaction, creating innovative
products, further enhancing the Group's position in retail banking and
small and medium-sized enterprises financing, strengthening the Group
in the areas of asset management and banc assurance and, finally,
strengthening profitability with a view of constantly increasing
shareholder value.
The Group's fundamental policy direction for human resources
development is based on the efficient management of human resources,
leading to the creation of skilful and dedicated personnel able to
function within the framework of the competitive EU banking market. At
the end of September 2008, the Group employed 11,945 people.
At the end of September 2008, Piraeus Bank Group had a network of 690
branches (309 in Greece and 381 abroad) and its equity capital
amounted to €3,315 mn. The clients' deposits, repos and retail bonds
issued amounted to €21,398 mn, loans reached €28,138 mn and total
assets were €40,420 mn.
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